Tease Eau de Parfum Redesign
Packaging redesign of one of Victoria's Secret's best-selling fragrances, Tease Eau de Parfum. VS wanted to change the projection of Tease — we rebranded not only the packaging, but the also the narrative of the fragrance. My role encompassed creating mood boards for concepts/ideas, exploring primary and secondary packaging, exploring logo lockup and type treatments, and creating story-telling social ideas.
Bottle Redesign
Our goal was to elevate the packaging to a modern design that would allow the customer to know it was still their same favorite scent, with an upscaled look that they would want to display on their dresser. We refined the bottle shape and adornment to reflect cleaner lines to feel lighter and more delicate, matching back to the scent. The lace detail on the bottle neck was reconstructed to resemble a gardenia, the main floral note in the fragrance.
Process mood board for the new concept
Social / Instagram mockups
Final packaging and sister fragrance
