Bombshell Isle '23 Launch
Led the concept/mood and packaging design of Bombshell's seasonal summer scent - Isle. Taking trend forecasts from the fragrance houses, the team developed a summer scent launching in 2023 that would appeal to the current Bombshell customer. A departure from the typical color ways, we collaborated with merchants and the development team to create a blue design projection - aligned with the scent notes, market research and customer insights, still matching back to the Bombshell fragrance brand codes.
Final editorial images