Bombshell Isle '23 Launch
Led the concept/mood and packaging design of Bombshell's seasonal summer scent - Isle. Taking trend forecasts from the fragrance houses, the team developed a summer scent launching in 2023 that would appeal to the current Bombshell customer. A departure from the typical color ways, we collaborated with merchants and the development team to create a blue design projection - aligned with the scent notes, market research and customer insights, still matching back to the Bombshell fragrance brand codes.
Final editorial images

Skyline of Bombshell Isle and product line

Finalized 3D mockups

Early/preliminary 2D mockup for presentations

Mood boards

Past Bombshell launches (for visual reference)

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