Calder Product Development
PROJECT Developed an Alexander Calder merchandise collection including paper and soft goods. A letterpress Holiday card was sent to Director's Circle donors, featuring Alexander Calder's mobile sculpture Untitled, 1963, a public installation in the atrium of the museum entrance. A blank card is sold in stores.
ROLE Managed the product development life cycle of creating a letterpress card with SFMOMA Collection art for holiday and an evergreen art card featuring the brand's signature red color. Sourced a local vendor, negotiated pricing, produced design of card from colors to layout, requested permission from the Calder Foundation, and went on press approvals.
