Home Fragrance Core/Evergreen + Seasonal Launches
Managed product development and led the branding and designs for a new marketshare opportunity – home fragrance – an estimated $50M business. From market research and customer insights, we discovered there was a demand for candles from the VS beauty customer. I collaborated with merchandising, package engineers, fragrance developers, and supply chain, to agiley source components, develop new scents and execute launches. I developed brand codes, concepted and designed seasonal candle collection stories. I collaborated with photographers and art directed imagery on secondary cartons.
Evergreen Fragrance Candle Collection
Designed custom glass texture matching back to its eau de parfum.
Designed custom glass texture matching back to its eau de parfum.
Initial Test Launch
Created monogram and color ways.
Created monogram and color ways.
Hothouse Flowers Collection
Created concept / design for primary + secondary packaging.
Created concept / design for primary + secondary packaging.
Wellness Collection
Created concept / design for primary + secondary packaging.
Created concept / design for primary + secondary packaging.
La Vie en Rouge Collection
Art directed photography for secondary packaging.
Art directed photography for secondary packaging.
Seasonal Collections
Created concept for primary design deco.
