Once the pandemic hit, consumers were forced to shop mainly online versus in-stores. This launched our team to pivot to create more customized online shopping experiences. Research from International Flavors and Fragrances, Inc. (IFF) informed Victoria's Secret Beauty that the fragrance and beauty customer wanted a more personalized online shopping experience. Our team proposed a variety of options to the digital teams. I proposed the following features - Discovery Set, Gift-ability, and a Fragrance Quiz. In addition, I proposed a redesign of the product pages.
Role
UI Designer
UI Designer
Tools
Adobe Illustrator, Photoshop
Adobe Illustrator, Photoshop
High-fidelity wireframes
View prototype here.
Fragrance Quiz
From consumer insights (N=543), areas of opportunity for fragrance shopping online showed that:
79% interested in olfactive descriptor filters
78% interested in mood filters
78% interested in benefit filters
77% interested in product claim filters
78% interested in mood filters
78% interested in benefit filters
77% interested in product claim filters
Based on this information, I created a fragrance quiz involving the above filters to determine which fragrance a shopper would prefer.
Webpage redesign
From competitor experience auditing and analysis, I proposed webpage designs that reflected functions and features not currently on the site. These added functions would create a better experience in which the Average Dollar Spent could increase.
